Research Centre for AI and Education

2024 RC4AIED Annual Awards Receivers:

Project: AI and Game-based Learning

Project Leader: Long Huang

Project: AI as a Design Partner for Learning

Project Leader: Juan Carlos Dall'Asta

Project: AI and Learning Analytics

Project Leader: Erick Purwanto

Project: AI and Teaching Materials

Project Leader: Svetoslav Georgiev, Joseph Tinsley

Project: AI and Childcare Quality Evaluation

Project Leader: Jinjin Lu

Project Members: Yufei Hu; Yuan Gao

Project: AI and Assessment

Project Leader: Pengfei Fan

Project Members: Erick Purwanto; Jia Wang; Na Li; Ting Ting Tay; Ling Wang; Qiufeng Wang

Project: AI and Multimodal Learning

Project Leader: Tünde Varga-Atkins; Samuel Saunders

Project Members: Na Li; Run Wen; Sue Beckingham; Peter Hartley; Nayiri Keshishi; Nataša Lacković; Isabelle Winder; Rob Lindsay; Yuan Yuan; Siyi Li; Hadja Ba Ndiaye; Ayaat Jaway

Project: AI and Project Fair Allocation

Project Leader: Pengfei Song; Na Li

Project Members: Eng Gee Lim; Mark Leach; Xiaojun Zhang

Project: AI and Collaborative Learning

Project Leader: Jinhee Kim

Project Members: Rita Detrick; Sang-Soog Lee; Na Li; Guang Yang; Liangjie Fan

Project: AI-enhancement for Classroom as an Organisation Instructional Design

Project Leader: Jean-Yves Le Corre

Project: AI empowered Learning Design

Student Project Leader: Zhe Xu; Guang Yang

Staff Project Leader: Long Huang; Na Li

1. Book project: Comparative Studies on Generative AI and Cultural Narratives in Higher Education

https://forms.office.com/e/Se5d6XY1yu

2. Journal Special issue: Developing Academic Practice (DAP) special issue on AI in Learning and Teaching

https://www.liverpool.ac.uk/eddev/journal/

3. Journal Special issue: British Journal of Educational Technology (BJET) special issue on AI and Emotions in Education

https://bera-journals.onlinelibrary.wiley.com/hub/journal/14678535/cfp-ai-emotions

Research Centre Level

Research Grant:

• Huang, L., Li, N., Wei, L., Huang, W., Xiang, M., Wang, T., & Li, S. (2024–2026). "Syntegrative Education Design and AI" Centre of Excellence. Centre of Excellence for Syntegrative (CoESE) Education Fund.
• Li, N., Zhang, Q., Wen, R., & Zhang, X. (2024-2025). Ministry of Education industry-university cooperative education project: Construction of digital education training practice base based on MR Mixed reality technology. 教育部产学合作协同育人项目: 基于MR混合现实技术的数字化教育实训实践基地建设
  
• Li, Y., Li, N., Yu, L., Liang, H., Wang, R., Ma, M., & Lim, G. (2024-2026). Ministry of Education industry-university cooperative education project: Industrial Internet XR Education Lab. Project No:231104276200911.教育部产学合作协同育人项目:工业互联网XR教育实验室
• Zhang, X., Li, N., Chen, J., Wang, P., Ye, H., Wang, J., Li, W., Zhang, T., & Liu, Q. (2024-2027). Jiangsu Province community education characteristic brand construction project: AI+ meta-universe community residents digital literacy improvement training course construction project. 江苏省社区教育特色品牌建设项目：AI+元宇宙社区居民数字素养提升培训课程建设项目
• Zhu, K., Chen, J., Li, N., Zhang, Y., Zhu, P., & Zhang, Y. (2024-2026). Suzhou Social Education Project: Crossing the Digital Divide: AI-assisted technology to help elderly education 苏州市社会教育课题：跨越数字鸿沟：人工智能辅助技术助力老年教育（SZS-L-2024007）

Student Work:

• Liu, Y.,  & Xu, Z. (2024). Hellodoc AI solution for medical education. Team Bronze Award in the 2024 Global Future Education Design Competition. News article: https://www.xjtlu.edu.cn/zh/news/2024/08/quanqiuweilaijiaoyujiaoxueshejidasaitongjiang
• Liu, Y. (2024). Invited talk at the Global Smart Education Conference co-organized by UNESCO and Beijing Normal University. 
• Student developed online courses: (1) AI for Writing, (2) AI for Data Analysis

           Student developers: Lin Yi, Kaiwen Pan, Yunrong Zhu, Nan Shen, Xueting Chang;

           Supervisor: Dr Qing Zhang

MOU:

• 2024-2025 MOU between XJTLU and Suzhou Computer Federation 西交利物浦大学与苏州市计算机学会战略合作协议
• 2024-2027 MOU between XJTLU and  XIMMERSE 西交利物浦大学与广东虚拟现实科技有限公司校企合作协议书
• 2024-2027 MOU between XJTLU and Chuangxueyuan Culture (Guangzhou) Co., Ltd 西交利物浦大学与-创学元文化(广州)有限公司合作备忘录
• 2024-2027 MOU between XJTLU and Beijing Huasheng Jingshi Information Technology Co., Ltd 西交利物浦大学-华晟经世信息技术股份有限公司 校企合作协议
• 2024-2027 MOU between XJTLU and Curtin University Malaysia 西交利物浦大学与澳大利亚科廷大学 马来西亚分校合作备忘录
• 2024.3-2024.12 MOU between XJTLU and the Faculty of Engineering at Universitas Syiah Kuala 西交利物浦大学与印度尼西亚Universitas Syiah Kuala大学工程学院合作备忘录

Conference Proceedings:

• ICSCC 2024 AI and Education Special Session:

  https://ieeexplore.ieee.org/search/searchresult.jsp?newsearch=true&queryText=icscc%202024

Project: AI empowered Learning Design

Software Copyright:
Software Name: Digital-Intelligence Education Innovative Fishbone Curriculum Design Platform V1.0 (数智教育创新鱼骨课程设计平台V1.0)
Certificate Number: Software Copyright Registration No. 14424169 (软著登字第14424169号)

Project: AI and Game-based Learning

Research Grant:

• XJTLU TDF Project Title: Exploration of the Role of AI-based Chatbots in Supporting Students' Learning of Programming and Similar Subjects. Team member: Hai-Ning Liang, Jinhee Kim, Yushan Pan, Erick Purwanto
• Li, N., Chen, Y., Huang, L., & Zhang, X. (2024-2025). Ministry of Education industry-university cooperative education project: Intelligent manufacturing gamification teaching innovation: the application of MATLAB in practical problem solving. Project No:231101663023013. 教育部产学合作协同育人项目:智能制造游戏化教学创新：MATLAB在实际问题解决中的应用
• RC4AIED 2023 - 2024 Fund No. RC4AIED202402

Publications:

• Zhu, Y., Lin, X., Kim, J., Al-Adwan, A. S., & Li, N*. (2025). Exploring Human Interaction in Online Self-Regulated Learning Through Danmaku Comments. International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2025.2480826
  (SSCI/SCIE Q1, IF3.4, Ergonomics rank 5/24)
• Tay, J., Li, N*., Luo, L., Zhou, Z., Meng, W., Zhang, Q., Purwanto, E., & Lu, Y. (2025). Role of learner agency for interactive group learning through the lens of Blooms Taxonomy. Interactive Learning Environments. https://doi.org/10.1080/10494820.2025.2507277 (SSCI Q1, IF 3.7, Education & Educational Research rank 45/760)

Project: AI as a Design Partner for Learning

Exhibition showcases how AI spider interacts with synthesised nature

Project: AI and Learning Analytics 

Publication:

• Melinda, Li, N., Purwanto, E., Muliyadi, Yunidar, & Syahrul. (2024). Autism EEG Signal Processing, Feature Extraction, and Deep Learning (I. Sulaiman & M. Duana, Eds.). Syiah Kuala University Press. https://uskpress.usk.ac.id/product/autism-eeg-signal-processing-feature-extraction-and-deep-learning/

Research Grant: 

RC4AIED 2023 - 2024 Fund No. RC4AIED202406

Project: AI and Teaching Materials

Publication:

• February 29, 2024, In line with a special edition on ‘Moving Artificial Intelligence Scholarship’ in the African Journal of Inter/Multidisciplinary Studies (AJIMS), the project leaders submitted an abstract in early February 2024 that was recently accepted by the editorial team. Currently, the project members are working on the manuscript, which needs to be completed by mid-June 2024.
• May 29, 2024.  One of the Project Leaders – Dr. Svetoslav Georgiev – presented some of the research project’s interim findings at the XJTLU Annual Learning and Teaching Colloquium 2024. 
• June 14, 2024.  The project leaders submitted a manuscript for the special edition on "Moving Artificial Intelligence Scholarship" in the African Journal of Inter/Multidisciplinary Studies.

Research Grant: 

• RC4AIED 2023 - 2024 Fund No. RC4AIED202403

Project: AI and Childcare Quality Evaluation

April 2024: The invited talk was conducted in 西南大学，西南实验幼儿园，& 巴蜀幼儿园.

November 13, 2024: Participated in the 2024 Communications & Media Reception on November 13, 2024, with the theme “AI Empowering Education: Exploring a New Chapter in Education.”

December 10, 2024: Participated in an interview with Xinhua News Agency alongside President Xi, focusing on AI and children’s psychology. The resulting video and news article, titled “叛逆、社恐、成绩下降……如何让孩子走出厌学心理的困境?” garnered over 1.04 million views within just four hours.

• news and video link: https://h.xinhuaxmt.com/vh512/share/12313517?d=134db3a&channel=weixin&time=1733802183951

Project: AI and Assessment

Conference: Fan, P., Purwanto, E., Li, N., Wang, J., Tay, T. T., Wang, L., & Wang, Q. (2024). Unlocking the Potential of Competition-Based Learning: A Case Study of Kaggle in Big Data Analytics Education 2024 10th International Conference on Smart Computing and Communication (ICSCC).

Existing outcomes: a talk was given at the 2024 Pedagogic Research Conference on Technology and AI in Learning and Teaching.

Project: AI and Multimodal Learning

Research grant: 

• 2024 XJTLU SURF, fund number: 000000000339, project title: A Guide to Utilising Multimodal Learning and Generative Artificial Intelligence for Enhancing Student-Centred Active Learning and Teaching in Higher Education. Students: Siyi Li, Yuan Yuan; Supervisors: Dr Na Li, Dr Run Wen, Dr Samuel Saunders (UoL), Tianyu Zhang, Dr Tunde Varga-Atkins (UoL) (Ordered by alphabet).

• SEDA Research and Evaluation Small Grants 2024, Project title: An Educational Developer’s Guide to Multimodal Learning and Generative AI (artificial intelligence). Principal investigators: Dr Tunde Varga-Atkins & Dr Sam Saunders, University of Liverpool, Sum awarded: £1,000.00  

Mission:

We aim to revolutionize the education industry by integrating cutting-edge Artificial Intelligence technologies. We strive to enhance learning experiences, empower educators, and inspire the next generation of innovative thinkers.

Vission:

Our vision is to create a future where education is personalized, accessible, and tailored to individual needs through the seamless integration of Artificial Intelligence. We envision a world where every learner can reach their full potential.

Conceptual Framework:

We have identified three levels of AI models (Figure 1) to achieve these goals: L0, L1, and L2. L0 level contains general AI models in which numerous companies have released their products. L1 level is the specified AI model for the education industry, and no organization has announced a mature model yet. The L2 level applies the L1 model in the specific educational context. Currently, there are some applications developed at this level. Without the support of L1, connections from just L0 to L2 cannot impact the whole education system. Our centre's first essential task is collaborating with external partners to develop the L1 model and, simultaneously, developing some contextual applications at the L2 layer. The other essential task is to promote this model to other education institutions to transform their education system and practice.

Figure 1. Conceptual Framework of Research Centre for AI and Education

(The Research Centre for AI and Education was launched on December 22, 2023. The Academy of Future Education within Xi'an Jiaotong-Liverpool University (XJTLU) will provide the start-up fund. The website content will be constantly updated as we expand, with new members and ideas coming in.)

Click this link to see the launch event slides.

English Introduction of the Research Centre for AI and Education

人工智能与教育研究中心简介

Director or co-director: The director or co-director will oversee the centre's overall direction, management, and coordination. They will be responsible for setting clear goals, milestones, and timelines and ensuring the projects remain on track. They will also serve as the primary point of contact for external stakeholders and provide updates and progress reports regularly.

Board of Advisors: They are the most experienced and knowledgeable individuals in the centre. They possess a wealth of information and resources that they can provide to the centre to support its success. As senior-level members, they provide guidance and leadership to the project teams. They serve as a sounding board for ideas and provide valuable feedback to help steer the projects in the right direction. By leveraging their expertise and resources, they help ensure that the centre has the necessary support to achieve its goals.

Project leaders: The project leader plays a critical role in managing and coordinating AI and education projects within the research center. Responsible for allocating resources, setting milestones, collaborating with the director/co-director, and overseeing project progress, the project leader ensures the smooth implementation of projects and their alignment with the centre's overall objectives.

Disciplinary Experts: Disciplinary experts in Education (theory and technology) will contribute their deep knowledge and expertise in their respective fields to inform the development of the L1 model. They will analyse educational theories, frameworks, and best practices and help to integrate them into the AI model. Disciplinary experts in AI techniques will be responsible for bringing their technical expertise to bear on the center's projects. They will help design, develop, and implement AI models and evaluate their effectiveness. They will also provide insights to refine and improve these models.

 AI Educators: AI educators will provide their insights and expertise on applying AI technology in education. They will be responsible for understanding educational institutions' and students' needs and challenges and helping to develop AI models that address these challenges effectively.

Research Assistants: Research Assistants will be integral to the operations of the research centre. They will assist the project leaders and disciplinary experts in carrying out research activities, data collection and analysis. They will also support in the preparation of reports and presentations, as well as in organizing meetings and workshops.

Industrial Experts: Industrial experts from leading AI companies will bring their practical knowledge and experience to the project. They will advise on AI technology trends, market opportunities, and potential applications of the L1 model in real-world settings.

User Representatives: User representatives will provide feedback and input on integrating the L1 model into educational institutions' practices. They will represent the voices and needs of students, educators, and other stakeholders and ensure their input is considered in the development process.

Note: In the member list, the icons for each role will be displayed beside member's name to indicate everyone's role.

Full member list (by alphabet):

A: Albano, Silvia (Department of Architecture, Design School, XJTLU); Amini, Mansour (School of Languages, Literacies, and Translation, Universiti Sains Malaysia ); Andreeva Anastasia (Institute of Education, HSE University)

B: Beech, Helen (Dean, School of Languages, XJTLU); Bi, Xin (Chief Officer of Data; Director, Centre for Knowledge and Information; Director, Learning Mall; Director, University Marketing and Communications; University Librarian, XJTLU); Bu, Hongyuan (student)

C: Chen, Qi (School of AI and Advanced Computing, XJTLU); Chen, Jianjun  (Department of Computing, School of Advanced Technology, XJTLU); Chen, Jiehui (Principal of Science and Technology Center, Aisa Liwan School, Guangzhou); Chen, Lei (Management Information Technology and System Office, XJTLU); Chen, Xinyi (School of Language, XJTLU); Craig, Paul (School of Advanced Technology, XJTLU); Cross, Adam  (Associate Vice President of Education, Director of the Graduate School, XJTLU); Cui, Wei  (Learning Mall, XJTLU)

D: Dall’Asta, Juan Carlos (Department of Architecture, Design School, XJTLU); Drumm, Louise (Department of Learning and Teaching Enhancement, Edinburgh Napier University)

E:

F: Fan, Pengfei(Department of Intelligent Science, School of Advanced Technology, XJTLU); Fan, Li (Principal of Suzhou Ren 'ai School); Fan, Liangjie (student); Fu, Jiaqi (Department of Educational Studies, Academy of Future Education, XJTLU)

G: Gan, Hongseng  (School of AI and Advanced Computing, Entrepreneur College (Taicang), XJTLU); Georgiev, Svetoslav (School of Intelligent Finance and Business, XJTLU); Gu, Yubin (Management Information Technology and System Office, XJTLU)

H: Han, Wei (School of Language, XJTLU); He, Huimin (School of Language, XJTLU); Hu, Zhengdong (founder (CEO) of “Kookaburra Education); Hua, Weiwei  (Learning Mall, XJTLU); Huang, Lulu (School of Language, XJTLU); Huang, Yanhao  (student); Huijser, Henk  (Learning and Teaching Unit, Queensland University of Technology, Australia); Hou, Xianxu  (School of AI and Advanced Computing, Entrepreneur College (Taicang), XJTLU); He, Hao  (CEO of Hong Kong Hang Fun International Corporation Limited); Huang, Long  (School of Intelligent Manufacturing Ecosystems, XJTLU); Huang, Zhiying  (Department of Accounting, International Business School Suzhou, XJTLU)

I:

J: Ji, Qiong  (School of Intelligent Finance and Business, XJTLU); Jiang, Yue  (Department of Economics, XJTLU); Jiang, Yirui (Wenzhou-Kean University);  Jogezai, Nazir (Institute of Education, HSE University); Juwono, Filbert (Department of Electrical and Electronic Engineering, XJTLU); 

K: Kim, Jinhee (Old Dominion University, US); Koroleva, Diana (Institute of Education, HSE University)

L: LeCorre,  JeanYves (Researcher, University of Strasbourg, France); Leach, Mark (Deputy Dean, School of Advance Technology, XJTLU); Lei, Yanhui(Department of Urban Planning and Design, XJTLU); Li, Bowen (student); Li, Jingquan (CUHK); Li, Huakang (School of Artificial Intelligence and Advanced Computing, XJTLU); Li, Qingjie  (General Manager, MathWorks China Education Division); Li, Na (Department of Educational Studies, Academy of Future Education, XJTLU); Li, Sheng (Principal of International Department of Shijiazhuang Foreign Language Education Group); Li, Wang  (Education BU General manager, Ximmerse Inc); Li, Yanle  (student); Li, Yihan (student); Li, Yuanzhi (student); Li, Yue  (Department of Computing, School of Advanced Technology, XJTLU); Liang, Hai-Ning (Founding Head of Department (2019-2023), Deputy Director of the Suzhou Municipal Key Lab for Intelligent Virtual Engineering, the Suzhou Key Lab for Virtual Reality Technologies, and the XJTLU Virtual Engineering Center); Liang, Jiapei (student); Liang, Yuan (Learning Mall, XJTLU); Liao, Ruizhi (Chinese University of Hong Kong, Shenzhen); Lin, Xi (East Carolina University); Lindsay, Rob (Centre For Innovation In Education, University of Liverpool); Liu, Hengyan (School of AI and Advanced Computing, XJTLU); Liu, Tanjun (Department of Applied Linguistics, XJTLU);Liu Suying (student); Lim, Eng Gee  (Dean, School of Advanced Technology, XJTLU); Limniou, Maria  (Department of Psychology, University of Liverpool, UK); Liu, Bohan (student); Liu, Jingxin (School of AI and Advanced Computing, Entrepreneur College (Taicang), XJTLU); Lu, Jinjin  (Academy of Future Education, XJTLU); Luo, Lan  (student); Luo, Rong  (English Language Centre, XJTLU); Luo, Yujuan (Department of Educational Studies, Academy of Future Education, XJTLU). 

M: Ma, Fei  (Associate Vice President of Research and Impact, XJTLU); Ma, Teng  (Department of Computing, School of Advanced Technology, XJTLU); Mostafa, Kazi (School of Intelligent Manufacturing Ecosystem, XJTLU)

N: Nahar, Nurun (Institute of Management, University of Bolton); Ni, Yi  (student); Ning, Xujia (student) 

O:

P: Purwanto, Erick (Department of Computing, School of Advanced Technology, XJTLU); Perez, Victor(Entrepreneurship and Enterprise Hub, XJTLU); Pan, Yushan  (Department of Computing, School of Advanced Technology, XJTLU)

Q: Qin, Ke (student); Quadir, Benazir  (Learning Institute for Future Excellence, XJTLU)

R: Reis, Charlie (Director of Educational Development Unit, XJTLU)

S: Saunders, Samuel  (Generative Artificial Intelligence Network, Centre for Innovation in Education, University of Liverpool, UK); Selig, Thomas  (Department of Computing, School of Advanced Technology, XJTLU); Shao, Ying  (English Language Centre, XJTLU); Shen Nan (Student); Shen, Xuanying (School of Language, XJTLU); Song, Pengfei (Department of Mechatronics and Robotics, School of Advanced Technology, XJTLU); Stefanidis, Angelos  (founding Dean of School of AI and Advanced Computing and the School of Internet of Things at XJTLU Entrepreneur College (Taicang)); Sun, Yiqun (Educational Development Unit, XJTLU); Sun, Qingyang (Department of Applied Linguistics, XJTLU); Sun Zehui (student)

T: Tang Rui (student);  Tang, Wenjia (student); Tedjosaputro, Mia  (Department of Architecture, XJTLU); Tinsley, Joseph(Educational Development Unit, XJTLU).

U:

V: Varga-Atkins, Tünde (Centre for Innovation in Education, University of Liverpool, UK); Lanze Vanermen  (Department of Educational Studies, Academy of Future Education, XJTLU)

W: Wang, Airong (School of Language, XJTLU); Wang, Luchang (Department of Applied Linguistics, XJTLU); Wang, Hua (Hebei Institute of Environmental Engineering); Wang, Qian (Research Director, Academy of Future Education, XJTLU); Wang, Jialin (student); Wang, Jing  (Deputy Head, Learning Mall, XJTLU); Wang, Peiyao  (student); Wang, Ping  (Head of Higher Education Division, ILEAD, Academy of Future Education, XJTLU); Wang, Yicheng  (School of Intelligent Finance and Business, XJTLU); Wang, Yizhi (student); Wang, Yu (Educational Development Unit, XJTLU); Wang, Ziyang (student); Wei, Chenlong (student); Wei, Dawei (Department of Applied Linguistics, XJTLU); Wen, Run (Department of Educational Studies, the Academy of Future Education, XJTLU) Wu, Guanjun  (Dean, School of Politics and International Relations, East China Normal University); Wu, Yao (School of Language, XJTLU); Wu, Yun (Salisbury University); Wu, Zhaobin  (Longhua District Education Bureau, Education Science Research Institute of information and technology minister and Shenzhen Youth Artificial Intelligence Education Association Executive Vice president).

X: Xi, Youmin (Executive President of Xi'an Jiaotong-Liverpool University, Pro-Vice-Chancellor of University of  Liverpool, Prof. of Management of Xi’an Jiaotong University); Xia, Ling  (School of Languages, XJTLU); Xie, Jun (National Open University); Xiong, Lin  (School of Intelligent Finance and Business, XJTLU); Xu Lei (student)Xu, Liwei (student); Xu, Wenqi (student); Xu, Youlong (student); Xu, Zongzhen (Dalian Jiaotong University); Xue, Xinrong  (Learning Mall, XJTLU); Xun, Jiyao  (EEH Academic, Entrepreneur College (Taicang), XJTLU)

Y: Yang, Guang (student); Yang, Rui (Department of Intelligent Science, School of Advanced Technology, XJTLU); Yang, Zhiqin (Learning Mall, XJTLU); Yang, Xinyi (student); Yao, Xue (School of Language, XJTLU); Ye, Tiantian (student);  Yin, Hui (Department of Applied Linguistics, XJTLU); Yu, Lingyun (Department of Computing, School of Advanced Technology, XJTLU); Yue, Yong (Director, Virtual Engineering Centre, Department of Computing, School of Advanced Technology, XJTLU)

Z: Zeng, Yiwei (Deputy Head, Management Information Technology and System Office, XJTLU); Zhang, Di (School of AI and Advanced Computing, Entrepreneur College (Taicang), XJTLU); Zhang, Qing  (Department of Educational Studies, Academy of Future Education, XJTLU); Zhang, Linjia (Department of Economics, XJTLU); Zhang, Xiaojun (Chief Officer of Education; Leader of Entrepreneur College (Taicang) Leadership Team; Executive Dean, Academy of Future Education; Acting Dean, Entrepreneurship and Enterprise Hub, XJTLU); Zhang, Ziye (student); Zhang Yiwen (student); Zhang Yujin (student); Zhao, Yiran  (Academy of Future Education, XJTLU); Zhao, Yuxuan (School of AI and Advanced Computing, Entrepreneur College (Taicang), XJTLU); Zhou, Qianqian (Department of Applied Linguistics, XJTLU); Zhu, Chenyue (School of Language, XJTLU); Zhu, Zhefei  (Learning Mall, XJTLU); Zou, Bin (Department of Applied Linguistics, XJTLU).

Special Acknowledgement (by alphabet):

Bi, Xin (Chief Officer of Data; Director, Centre for Knowledge and Information; Director, Learning Mall; Director, University Marketing and Communications; University Librarian, XJTLU); Cross, Adam (Associate Vice President of Education, Director of the Graduate School, XJTLU); Ma, Fei (Associate Vice President of Research and Impact, XJTLU); Zhang, Xiaojun (Chief Officer of Education; Leader of Entrepreneur College (Taicang) Leadership Team; Executive Dean, Academy of Future Education; Acting Dean, Entrepreneurship and Enterprise Hub, XJTLU); Xi, Youmin (Executive President of Xi'an Jiaotong-Liverpool University, Pro-Vice-Chancellor of University of  Liverpool, Prof. of Management of Xi’an Jiaotong University).